Bespoke
Bespoke … custom-made planning to suit your goal!
Key assets I can bring to your organization;
SALES & MARKETING
… having worked closely with various dynamic sales & marketing teams throughout my career, I’ve developed and managed successful bespoke campaigns including and not limited to in-person events and/or hybrid initiatives. Partnerships and strategic planning are key elements to a successful sales & marketing plan - an asset I bring to the table from having years of experience and an established travel industry reach.
PRODUCT DEVELOPMENT & RESEARCH
… my expertise and bespoke approach in product development especially on Europe, but not limited to, has spanned over 3 decades. The key is to have a thorough understanding of your product portfolio and to assist in market growth and enhance your presence – factoring in product seminars & training, research, educational familiarization tours and act as a liaison with our trade partners throughout the process.
MEDIA RELATIONS
…built an established rapport with Canada’s premier media outlets, preferred agreements, escorted media familiarization trips domestically and abroad, in addition to, developing successful media plans is the thread of communiqué that links our travel community together.
REPORTING & MORE
… a vital component is ROI Reporting to determine the reach and success of a campaign and included as part of the overall agreement. Special note: Freelance photographers & videographers available upon request to capture your event. Entertainment also available upon request to add cachet!